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We’re all doomed! Doooomed, I tell you!

As the world continues to rotate on the same axis and life in most UK businesses is very much Business As Usual  this week, the corporate comms consultants have been busy polishing up their strategic advice for potential clients.  The number of posts are so high that curators felt obliged to compile a list which also includes another list as well as podcasts and even a LinkedIn support group for corporate communicators looking for resources.

My personal favourite took on a Dad’s Army meme: Don’t Panic! A bit like the request “Don’t think of unicorns”: unicorns being the first thing that comes to mind. To reinforce the panic, the author suggests 12 immediate actions all comms pros should be taking to avert the pending crisis.

To reinforce the scaremongering, I thought I’d use another Dad’s Army meme coined by Private Frazer as the title of this post. We’re all doomed! just to make the point that we’re not (unless we lose our heads in this bullshit). To continue on the Scottish theme, it really is time to Keep The Heid!

All the tactical advice dressed up as strategy is best grounded in the reality of how the majority of UK organisations are actually responding to this panic.

Here is the one (and only) communication that went out to all employees at a leading retail brand in the UK. Written by the Head of HR quicker than it has taken me to write this post:

EU Referendum Update

As you are all probably aware by now, yesterday the UK public voted 52% to 48% to leave the European Union. As a business with a diverse workforce we understand that this decision may be causing a feeling of uncertainty for those who are from EU member countries.

Xxxxx Xxxxxxx Ltd is committed to supporting all of our employees. We would like to take this opportunity to reassure you of a few points:

  • Nothing changes today.  We remain a member of the EU until an exit is negotiated.
  • Negotiating the terms of the UK’s exit is a big task and is likely to take until at least June 2018 and may be considerably longer.
  • This means that until the formal exit from the EU, much of the legislation we currently have in place will remain

Understandably this decision will leave a number of questions about the future unanswered. We will continue to provide communications throughout the process as we receive updates.

If you would like any support or help with questions, please email Xxxxxx who will do her best to assist with the information she has available to her: xxxxxx.xxxxxx@xxxxxx.co.uk

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